The key to improving online business performance is testing, testing,
and testing.
Whilst you can create a well designed website, and optimize it
for organic search, before you do anything more you should set up
a testing schedule to help with your online business decisions.
Test every element of your website:
Colors
Titles
Content language
Offers
Layout
Multimedia
Landing page sales effectiveness
Navigation elements
....and everything else
Tom Leung discusses the importance and benefits of optimizing
your website's design and content. He provides a detailed introduction
to Website Optimizer, reviews the product's core features, and walks
through a simple A/B test.
