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Website PerformanceWeb AnalyticsWeb analytics is the study of the behaviour of website visitors. Data collected from a website is used to determine which aspects of the website support the business objectives. Typcial behaviours monitored include:
for example, which landing pages encourage people to make a purchase. With web analytics, we can transform the way we see and act on our marketing performance to make it, our site and conversion rates better. ChannelsA typical website has a number of distinct channels: Page Channel - how a visitor to a page moves through the page, the total time they stay on the page, and how they interact with the page, such as the clicks they make. This is often mapped using a 'click heat map' Site Channel - the passage of a visitor through the site. A site objective may be to encourage the visitor to view as many pages as possible. Sales Channel - a series of pages [sales funnel] specifically optimized towards enticing behaviour that results in a completed sales action. Subscription Channel - a series of pages or page items [subscription funnel] specifically optimized towards enticing behaviour that results in subscribing to a newsletter or email course. Thus, the data required by each individual business varies, depending upon the types of action[s] it seeks to induce in its visitors. More on Web Analytics Data
More Than Just DataWeb analytics is more than just data; it is about:
...and knowing what Google is up to next!!! NEXT: Making Analytics Work For Your Small Business
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