Web Analytics Executive Update

Nedstatâ€™s Visitor Engagement

Dutch based Nedstat recently integrated the possibility of measuring Engagement within their standard Sitestat technology. While Engagement means different things to different users, through their integration with Live Segmentation, Nedstatâ€™s Visitor Engagement offering is flexible enough to adapt to audiencesâ€™ needs. What does Visitor Engagement on Sitestat do? Well basically, at first glance, itâ€™s a scoring methodology [...]
02/02/2010

An Excellent Google Analytics Companion: Shufflepoint

Delaware based Shufflepoint has taken the most user friendly web analytics application in the world today and managed to make it even more useful. Their ability to move data easily between Google Analytics and Excel makes GA an even more viable option for businesses of all types. What does Shufflepoint do? In a nutshell Shufflepoint connects Google [...]
01/26/2010

Coming To A Mobile App Near You: Localytics

Boston based Localytics is, in a nutshell, web analytics for mobile applications. Based on the projected growth of mobile applications and the likely surge of tablet computing this year, Web Analytics Demystified thinks this company is really onto something. What does Localytics do? Localytics is a digital measurement solution designed to provide metrics specific to mobile applications. [...]
01/24/2010

Welcome to the Emerging Technology Blog

If you’re reading this hopefully you’ve already noticed we made some changes recently at Web Analytics Demystified. In addition to adding two new partners (Aurelie Pols and John Lovett) we over-hauled Â the web site and have added a new blog (this one) called The Emerging Technology Blog! In the next few weeks we are going to [...]
01/18/2010