Social Media Marketing

We are all familiar with social media being referred to as Web 2.0 so it is no surprise that web analytics for social media is also dubbed web analytics 2.0

marketing Managers need to understand how to shift their strategy and processes to meet the needs of this new channel.

1. Customer Insight
2. Competitor Issues
3. Product Portfolio

The single compelling advertising message is no longer the way of marketing for online communities. This has been replaced by tightly targeted segmentation to provide the right content that meets the buying decision process of todays online communities.

Marketing 2.0

Marketing 2.0, also known as Social Media Marketing, deals with the major changes going on in marketing to the social media channel. Social media is just a part of the major shift that is happening right now....listen to this video [15:38]

Main Points:

The Internet is being used in different ways - in 2005, 78% of USA research products online before purchase.

Broadband reaching mass market has had a significant impact on how buying decisions are being made.

Traditional advertising is losing traction for specific product sales.

In social media marketing you are not publishing to the viewer, you are engaging in a conversation with them using multiple media channels.

NEXT: Web Analytics - Measuring Your Online Performance

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Marketing Index | Brand Gap | Customer Insight | Social Media | Jay Abraham