Harnessing The Upside Leverage

One of the most powerful ways to increase business is to understand the business multipliers that leverage the assets of your business.

The master of marketing multipliers is Jay Abraham. In the following series of videos you will gain insight from a $50,000 an hour marketer who has had more success with making small, seemingly insignficant changes in marketing copy, customer conversations and business leverage.

Whether you are in the process of business building, partnering or dispersing business assets, Jay Abraham has the best way to optimize your return.

Video 1 - Strategy of Pre-Eminence

Time: 19:54min

Key Messages

The most common marketing mistakes made in business today are:

Grounding philosophy JA lives by in every business - Strategy of Pre-Eminence. Took $1000 investment and turned it into a $450million business leader with only internal finance.

1. Install yourself in the eyes of the marketplace as their most trusted advisor
2. Render genuine heartfelt commentary on their best interest - never let them buy more than they should, of lessor quality than they need. Only what is in their best interest.
3. Transform all your customers into clients - A customer buys a commodity or service. A client who is under the care, protection and well-being of another. It is a fiduciary relationship.
4. Have a constant hopefulness for your client. You deal with the transactional impact your product and service has in the life of your client.
5. Focus on falling in love with your client. They fall in love with their business, their product or service or being the best in the field. Fall in love with your client.
6. Tell it as you see it - guide them as an advisor to that which is in their best interest. Don't let them buy from your competitor because they don't care enough. Provide them with opportunities that only you can articulate using clear verbage. Demonstrate empathy - a comprehensive appreciation of what they are experiencing.

Apply this strategy to every marketing action you take.

Marketing is the ultimate leverage tool you have in business. It costs you the same fixed effort, time, cost and opportuntiy cost to set an ad, writing a newsletter or blog, it costs the same regardless of how many calls to action it converts. Once you have spent to get the buyer, you pay the same whether you sell to them again or not. The key is to leverage your marketing efforts to multiple sales from the same marketing piece from the highest number of customers and referrals.

Funnel Vision

The opposite of Tunnel Vision. Looking at all the industries to determine all the different ways they have reached out to the market, hire in better ways, sellig a market, cost effectively, accelerating the sales cycle. Borrow these strategies and transform them to yours. Most businesses within one industry buy and sell in the same way mainly because everyone else in that industry does it. Borrow from other industries.

What categories of industries are your buyers

1. Try different approaches
2. Make appointments in tight geographic regions
3. Make the same presentation

You can shift your strategy and you can double or triple your results. You can change your marketing and you can improve the performance of a single activity across 20-30 leverage points where you can increase 10% to 2100%

Next: Marketing Multipliers

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