Marketing Multipliers

One of the most powerful ways to increase business is to understand the business multipliers that leverage the assets of your business.

The master of marketing multipliers is Jay Abraham. In the following series of videos you will gain insight from a $50,000 an hour marketer who has had more success with making small, seemingly insignficant changes in marketing copy, customer conversations and business leverage.

The Power of Testing

You need to test every factor in your sales process.

A small change in what was said to the customer when they came into the store, the biggest impact was from "And what ad brought you into the store today?" Made seven times the income go out the door.

Instead of always focusing on getting more customers, get better conversion at every step. Maximise what you are doing now, you already have resources and assets deployed, you are already paying for them, so maximise the return on those elements in motion.

Removing the Risk of Sale

Stop doing risk reversal. Whenver two people come together in a transaction, each is trying to minimise their risk in the transaction. If you can identify the risk elements, eliminate them and the risk to the buyer disolves the barrier to closing the sale. The offer becomes irresistable. You can only do this by getting out of the mindset of the sales person and putting yourself in the mindset of the customer.