Applying The Parthenon Strategy

One of the most powerful ways to increase business is to understand the business multipliers that leverage the assets of your business.

The master of marketing multipliers is Jay Abraham. In the following series of videos you will gain insight from a $50,000 an hour marketer who has had more success with making small, seemingly insignficant changes in marketing copy, customer conversations and business leverage.

Case Study - Beauty Servcies

Time 8:42 mins

Medical Beauty Services

Clients are generated from a referral system [90%] and direct advertisting in newspapers [10%].

Average Sale $240
Average Total Sale = $1000
Average Sessions 4-5 times

Incremental cost of additional service = variable costs. Every time they come back for incremental servcies your return on the initial cost of sale is increased.

Marketing

90% of clientele come from direct referrals from existing clients.

Average cost of first sale

Cost of advertising = $1500 a month. Run once a week.

Generates 15-20 people. At $250 per sale plus accruing 4 transactions of back end.

If you could get 1000% return on investment, would you borrow that - it's a great yield.

Run ads more often

Headlines change per product. If you test the headlines you are likely to find you can triple your returns. Worst case is break even. Look at the correlation of existing ads.

Referral marketing by affiliate programs. When clients send in clients, we give 10% cash giveback. This is not tested either.

We are a referral generated business we give preference on scheduling and treatments on clients referred to them, so we encourage them to bring them in for a free consultation.

If you have anyone else in your life you think will benefit, we will provide them with a 50% reduction on their first visit and give you a 10% reduction on your next visit.

Next: Leveraging Advertising Spend

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